“The most important benefit for us is in team motivation. People want to contribute to causes they believe in, but the pace of life today makes it difficult to reconcile new activities with personal and professional obligations. Our pro-bono work allows our team to make time during their normal working day to support the project and that helps them balance their personal and professional goals. Participation has to be voluntary – that’s very important – so we needed to choose a cause that everyone felt motivated by. We involved everyone in the organisation in making the decision. We did some research into charities in our community and when we discovered Friendship Works and looked into the work it does, helping vulnerable kids through mentoring, the team’s decision was unanimous – this was a cause we could all get behind.
When people ask me about the cost of the pro-bono work, my answer is that what we are offering is what we do for all our clients; it’s our specialist field. So the project with Friendship Works fits in well with our list of projects. And the costs involved for us are actually lower than for corporate clients because the charity sector is in many ways less complex to work in.
I would highly recommend this formula to other companies.”
Paloma Tomas, CEO