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Christmas Toy Appeal

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Join our Christmas Toy Appeal and help make Christmas magic for the thousands of children and families we support!

Family Action’s annual Christmas Toy Appeal aims to make Christmas magic for the children we work with, by providing them with a gift they may otherwise not have had. 

For many of us, Christmas is a magical time, however, for the families we support it can often cause added stress and difficulty. Family and financial pressures and the fallout from a challenging year mean many of the families we support are struggling. By supporting our Christmas Toy Appeal you can make a difference.

Each year, we receive requests from our services for toys that they can give to the families they support. In 2020 alone, we distributed over 13,000 presents to over 11,000 children across the country. For many children, the present they receive from our Toy Appeal is the only one they will get at Christmas.

With your support, this year we hope to reach even more families and make Christmas magic for even more children.

How to get involved

Whether you are an individual or an organisation, you can take part in the Toy Appeal and help make a difference. Click the link relevant to you below.

Due to the volume of supporters taking part in the Toy Appeal, we are only able to facilitate gift donations from organisations or companies. If you are an individual, you can support the Toy Appeal by making a donation which we can use to purchase gifts for the children we work with.


If you would like to find out more, we would love to hear from you! Please contact the Family Action Toy Appeal team: [email protected].


Note for all London based companies: Due to the overwhelming amount of sign ups we have received since launching the Toy Appeal we have now completely matched all London Family Action services. If you are a London based company and would like to buy presents for families outside of London then we would love for you get involved and sign up!