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Get your organisation or group involved with our Christmas Toy Appeal and help make Christmas magical for struggling families!

Our Toy Appeal is a great way to spread Christmas cheer around your office, workplace, school or community group, all while making Christmas magic for families facing difficulties. Whether fundraising or buying gifts for children, supporting our Toy Appeal with your organisation or group makes a huge difference to children who may have had nothing this Christmas.

Christmas is a magical time, however, for many of the families we support it can also bring added difficulties. Increased financial pressures, mental and physical health issues and the challenges of the last year all make Christmas harder for the families we support.

Each year, organisations and groups donate toys to our Toy Appeal which our services distribute locally to the families they support. In 2020 alone, we distributed over 13,000 presents to more than 11,000 children across the country.

This year we want to reach even more families and make Christmas magic for even more children.

How does it work?

When you register to take part in the appeal, we’ll ask you to provide your contact details, where you’re based, whether you’d like to fundraise or buy your gifts and an estimate of how many gifts you’d like to buy. 

You’ll be matched to a Family Action service and provided details of the work they do and young people they work with. Depending on your choice to either fundraise or buy gifts, either link your fundraising page to our donation page or; buy, wrap and drop off the gifts at your allocated Family Action service!

Download our Toy Appeal information pack for further details. 




How can we get involved?

The Toy Appeal 2021 has now closed, thank you to everyone for signing up. We would be grateful if you could still donate to the Toy Appeal and support vulnerable families and children this Christmas.

Why NewDay is taking part in our Christmas Toy Appeal:

“At Christmas we help give a little bit of magic to children and families through our support of the Family Action Toy Appeal. Our colleagues purchase and donate items on Family Action’s gift list, often providing essentials to vulnerable families. Last year we donated over 2,000 toys to children across the UK. This year we hope to go bigger and better to make more Christmases magic.” 

Ian Corfield, Chief Commercial Officer, NewDay