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Our 2023 Christmas Toy Appeal has now closed. Thank you to everyone who supported us in 2023. We’ll be back again in 2024.

Get your organisation or group involved with our Toy Appeal and help make Christmas magical for struggling families!

Our Toy Appeal is a great way to spread Christmas cheer around your office or workplace, all while making Christmas magic for families facing difficulties. Whether fundraising or buying gifts, supporting our Toy Appeal makes a huge difference to children and young people who may have received nothing this Christmas.

‘The Toy Appeal means a lot to the families that haven’t got a lot and especially the kids that haven’t got anything. Something so little can mean the world to them; it definitely means that to me.’  – Toy Appeal Mum

For many of us, Christmas is a magical time, when friends and families come together for festive traditions, great food, good cheer, gifts and goodwill.

From our work however, we know that many families struggle with the additional financial and emotional pressures of the festive season. What’s more, due to the impact of the cost-of-living crisis, this year many families who were already struggling must now make impossible decisions, such as whether to heat their home, purchase food or buy their children a present.

​We believe that every family deserves a magical Christmas – it’s what our ‘Make Theirs Magic’ campaign is all about.

This year, more than ever, your support would mean the world to a vulnerable child and their family.

How does it work?

When you register to take part in the Toy Appeal, we’ll ask you to provide your contact details, where you’re based, whether you’d like to fundraise for and/or buy your gifts and an estimate of how many gifts you’d like to provide.

You’ll be matched to a Family Action service and provided details of the work they do and young people they work with. Depending on your choice to either fundraise or buy gifts, either link your fundraising page to our donation page or; buy, wrap and drop off the gifts at your allocated Family Action service!

Download our Toy Appeal Information Pack for further details and to get registered.

Why NewDay is taking part in our Christmas Toy Appeal:

“At Christmas we help give a little bit of magic to children and families through our support of the Family Action Toy Appeal. Our colleagues purchase and donate items on Family Action’s gift list, often providing essentials to vulnerable families. Last year we donated over 2,000 toys to children across the UK. This year we hope to go bigger and better to make more Christmases magic.”  

Ian Corfield, Chief Commercial Officer, NewDay