Family Action uses your personal data in different ways, depending on the nature of our relationship with you.
If you make a donation, register to hold an event or sign up for an event or do some fundraising, we need to collect this data for numerous reasons, in order to
- provide you with the services, products or information you asked for;
- administer your donation or support your fundraising;
- process gift aid;
- keep a record of your relationship with us;
- Make sure we know how you prefer to be contacted;
- Understand how we can improve our services, products or information.
We may also use your data for the following:
We will use the details you provide to us to communicate with you about the work we are doing with children and families across the UK, how your support is helping and other ways you can help in the future, such as through volunteering, events or fundraising. We may also send you appeals asking for a donation to support our work.
We will never send you electronic marketing communications, such as fundraising emails, or contact you by telephone unless we have your express consent that you wish to hear from us in this way. If you do subscribe to Family Action emails or the e-newsletter, we will understand that you are granting us the right to use that email address for email marketing.
If you don’t currently hear from us by email or receive our e-newsletter and would like to do so, or if you would like to update your preferences, please contact the Fundraising team using the details in the “Contact us” section below. You can also unsubscribe from Family Action emails by clicking the ‘unsubscribe’ link at the bottom of any of our emails.
We may contact you by post if we believe we have a legitimate interest in doing so and that contacting you in this way will not have unduly adverse consequences for you. This might be if, for example, you have a history of making donations and have not indicated that you no longer wish to receive these appeals by post. If you hear from us via the post and no longer wish to do so, please contact us using the details in the Contact us section below.
We are committed to communicating with you in the way you wish us to and we will always respect your privacy. You can change your mind at any time and it is quick and easy to let us know that you no longer want to hear from us by using the contact details in the Contact us section below or by posting us an updated consent form that you may receive in the post. You can be assured that our staff will deal with any request quickly, sensitively, courteously and professionally.
- Personalisation and Profiling
To help us to make sure you’re happy to hear from us and happy with what we send you, we may use the personal information that we have gathered in the course of our relationship to tailor our future communications. This includes helping us to understand the likelihood of you responding to a fundraising communication from us, potentially donating and in some instances donating or supporting us at a higher level. The greater understanding of you we can obtain from this information, the more personalised and relevant we aim for our communications to be.
We also carry out targeted fundraising activity to ensure that we are contacting you with the most appropriate communication, which is relevant and timely and will ultimately provide an improved experience for you. For example, by providing timely news about our work, letting you know the different ways you can support us and how you can help raise funds.
You can opt out of your personal data being used for profiling. However, this may mean that you stop receiving marketing communications from us or they become more generic and less relevant to you as they are no longer based on your interests in our cause. If you do wish to opt-out please contact us using the details in the “Contact us” section below.
To show our funders, partners and supporters the great work that Family Action does, we may share anonymised information about the ways in which a successful fundraiser has been able to help Family Action support young people and their families and the work we have been doing. We will not share any information which makes you identifiable unless you have given us express consent to do so, or, if someone is under 18, without the consent of their parent or guardian.