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Share the magic of the Toy Appeal

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This page is for companies that are taking part in the Family Action Christmas Toy Appeal 2023. We look forward to working with you on our Toy Appeal and wider ‘Make Theirs Magic’ Christmas Campaign! We have put together a useful pack of festive content, filled with all the guidance, content, quotes and assets you need to share the magic with your staff, customers and partners. Please contact us if you need any help.


Download your pack  


Thoughts from families you support at Christmas


“The Toy Appeal means a lot to the families that haven’t got a lot and especially to the kids that haven’t got anything. Something so little can
mean the world to them –
it definitely means that to me.”

“Mum said that when her son opened his present to find boxing gloves inside, it was such a happy moment for them both, and was so grateful. She shared that boxing helps him to control his emotions and make friends his own age – “It was such a spot on and unexpected gift.”

“My son got a toy helicopter which he was THRILLED about… it was a really big deal for him, and was even the same sort he loves – an air ambulance helicopter – so it was meant to be.”

“It’s nice to know that somebody is thinking of you, especially at Christmas, and it does make you feel quite humble that somebody has gone out of their way to choose a present.”